The Toronto Grand Prix released it's new name with the following announcement.
After 21 years, we made history today by announcing that Steelback Brewery has signed a multi-year agreement to become the Grand Prix of Toronto’s title sponsor. From this day forward our new name is the Steelback Grand Prix of Toronto.
“This is a momentous occasion and we’re proud to have Steelback Brewery as our new title sponsor,” said Charlie Johnstone, President and CEO, Grand Prix Association of Toronto. “We’ve been working to build this event into the top open-wheel racing event in North America. In Steelback Brewery, we’ve secured a dedicated, enthusiastic title sponsor who shares our vision of what this event can be and who will work hand-in-hand with us to make the vision come to life. This title sponsor, combined with our securing some of the best on-track action to ever race on the streets of Toronto, will make this a truly great year attend the Steelback Grand Prix of Toronto.”
Luckily I like beer so it seems like a good name to me!
