"We can't exactly name the kid "Milkman"". I found another sign up on the streets of Toronto, similar to the Dick's Parents sign, and I finally read the small print. FabFindbaby was set up to name a baby from Facebook submissions. The winning name is Melania followed by Aria and finally in third place; Willow. Sounds like Disney was sending in a few names.
The people behind FabFindbaby run FabFind - it some kind of deal a day thing, but on the website you have to sign up to find more information, so I bailed.
And I found a few other signs.