It may be a British and South African celebration, but Kim Kardashian didn't miss the opportunity to embrace National Cleavage Day to the full.
The reality star put her ample assets on display last night as she hit the town in Hollywood.
In a daring sheer low-cut dress, the 30-year-old showed off her curves as she arrived at the 2011 Victoria's Secret SWIM Collection Pink Carpet Event at Club L in Hollywood.
Up front: In a daring sheer low-cut dress, Kim Kardashian showed off her curves as she arrived at the 2011 Victoria's Secret SWIM Collection Pink Carpet Event at Club L in Hollywood last night
On display: Kim's designer dress was fitted at the top to accentuate her cleavage, while the full skirt at the bottom showed off her toned legs
There she readied to party with the Victoria's Secret Angels, including Alessandra Ambrosio, Candice Swanepoel and Adriana Lima.
Kim's designer dress was fitted at the top to accentuate her cleavage, while the full skirt at the bottom showed off her toned legs.
She accessoried her daring look with some nude platform stilettos and a gold clutch bag and wore her hair free-flowing and painted her fingernails with scarlett red.
Before the bash, Kim shared an intimate dinner with friends, including Pussycat Dolls creator Robin Antin and actress Carla DiBello.
And later in the night, it appeared that Kim had swapped her revealing outfit for nightclothes.
She tweeted that she and the girls were retiring to go home and watch a movie.
Intimate: Before the party bash, Kim shared a quiet dinner with friends, Pussycat Dolls creator Robin Antin and actress Carla DiBello
'Fun night out w @RobinAntinpcd @CarlaDiBello! We are now going home to watch Single White Female! LOL,' she wrote.
National Cleavage Day is an annual celebration in South Africa and the UK held in either March or April and sponsored by the bra maker, Wonderbra.
According to Samantha Paterson, brand manager for Wonderbra, National Cleavage Day was started 'to symbolise women's independence and power in all facets of life, from their careers to their relationships to their own destiny.'
Paterson said 'It gives women a chance to be beautiful and glow in the furtive, yet appreciative, glances their cleavage evokes from men.'
Festivity: National Cleavage Day is an annual celebration in South Africa and the UK held in either March or April and sponsored by the bra maker, Wonderbra
She added: 'It gives men a legitimate reason to stare at boobs.'
Kim recently arrived in LA from Chicago where she had a meeting at the headquarters of Sears, a department store chain in the US.
She is launching a fashion line, the Kardashian Kollection, with sisters Khloe and Kourtney, in August.
