'Tis better to have loved and lost than never to have loved at all (Alfred Lord Tennyson).' And the sign on the hydro pole at Cherry Beach does say LOVE. Then in stencil there is 'Gregory Alan Elliot', artist and poet.
I think he sometimes is a little wordy, like this time, halfway through the poem I almost fell asleep. He needs to keep focused and on target, maybe just use symbols instead of those big words of his. And does he have to scream LOVE, can't it be love, gentle and sweet. The other issue is that it looks like an official traffic sign - disobey and face a fine, demerit points and possibly a crash. That is why several people dropped to the ground and made LOVE right there.